Lesson 5 Study Journal

From the Dowding(2001) ‘Universal Business Model’, it is easy to catch the conceptual design of a business/organization/enterprise. Every component of the business has been analysis, which reveals the advantage and disadvantage of the current business.

Ten aspects of the ‘Universal Business Model’

Identity (Name, Constitution, Reputation, Impact)

Purpose (Raison d'etre, Core values, Vision, Mission, Key policy, Target Market)

Structure (Physical deployment, Functional composition, Roles and jobs, Workplaces, Reporting structure, External infrastructure)

Participants (Owners, Managers, Workers, Channel, Customers, Suppliers,Partners, Neighbours, Indirect participants)

Enablers (Land and buildings, Technology, Intellectual property, information, Skills, Core competencies, Relationships, Financial resources)

Activities (Line-of-business, Support, Management, Compliance, Incidental)

Deliverables (Products, Services)

Influences (Constraints and pressures, Risk and threats, Opportunities, competitors)

Culture (Management style, Rules and customs, Social behaviour, Attitude to work, Benefits and perks, Personal development)

Performance (Scale, Efficiency, Empathy, Innovation, Financial)

The architecture of a system defines its basic components and important concepts and describes the relationships among them. (Treese, G., and Stewart L., 2002, Designing Systems for Internet Commerce

http://www.serissa.com/Commerce/architecture.pdf )

Dowding, 2001, ‘The Universal Business Model’ http://www.howarddowding.com

Lesson 4 Study Journal

Many systems have already existed in a business. When we begin to apply an idea in a business, we should consider these existed systems. What we do in system design is modifying some of the systems, or creating a new system. The whole system has been adjusted to contain a new function, and insure this function work properly.

A process to system design

Define a problem

Collect data and evidence

Redefine purpose

Design system

This is a remodel process in system develop life cycle.

Create a BLOG is easy, and BLOG is very useful. I have applied for two BLOG, one is in Chinese and the other is in English.
I choose the English BLOG eventually, because it is hard to connect my Chinese BLOG, and the view of my English BLOG is better and it is full of functions, such as changing the template by writing code.
I can look at other people’s BLOG one after one by a click. It just like change the channel on TV, you will not know what subject comes out in the next channel. This is a free experience, like shopping, you can come across so many new items.

Lesson 1 Study Journal

This course is about how to structure a business idea, use model to simplify relationship in cooperation. We usually draw picture to detail the design. By using picture, we can discuss issues occurred in practicing an idea, let people know how a company works.
There are two things I do not understand in Learning Guide. Some references behind each lesson do not include a chapter or page. Whether I have to read the whole book, or just pick up a related part to read? Another thing is I can not find one book (Norman, D. A, 1995) in Swinburne library, and this book is referred by many lessons. It is an important book, but where can I find it?

Some concepts explain below:

Model. A prototype or surrogate of a complex situation. It can be a physical model, such as an architectural model of urban design, or a mathematical model of interactions of many variables. It is used in simulations for relating various components together or can be a stand alone tool to evaluate different approaches using different assumptions. Recent use of personal computer tools allows many types of software to effectively answer questions such as "what if I increase the growth rate"; these too are models. http://ag.arizona.edu/futures/home/glossary.html

System development life cycle (SDLC). In this cycle, systems are developed, used, modified, redeveloped, used, modified, and so forth. Many systems in use today have been through this process dozens of times and are, tracing back through all their versions, 25 or 30 years old.
(Kroenke D., Hatch, R. 1994, Management Information System, third edition, P24.)

Lesson 3 Study Journal

Four I’s concept

• Intuitive: business should be perspective, having the knowledge of what the customer need, foreseeing how the market will change.


• Informative: a design should include an instruction. Keep the instruction easy and simple for user to apply. Tell user what should be caution in using the product.
  


• Inclusive: a design should clarify its target consumer by its physical property, common sense symbol etc.
  


• Innovative: design a new way to solve problem based on technology, new process and system.
  

Value Proposition:
One product has different value in customer’s view of point, because needs from customer is different. The price represents value in the form of money
Notes: Price = Value = Need

Mental Model
Every people has his/her own knowledge. When people come across new product or design, he/she learns how to use this product or understand a concept based on former knowledge. This knowledge is called metal model.

System
It includes input, process and output. In system, we value system thinking and concentrate on system design. Every business is a system, EDCF is the blueprint to construct a business system.

Lesson 2 Study Journal

There are four components within EDCF (Enterprise design conceptual framework):

• Performance: it is about setting up a goal, and measuring how to achieve the goal.


• Infrastructure: it is the technology enterprise can use and engage inside, such as mobile phone, Internet and GPS.


• Business models: it is a framework to guide a company working well. This framework includes detailed information about every element’s property and how they interact.
  


• Change & Agencies: power or force comes from the environment. Enterprise should adjust itself in order to survive.

EDCF helps to develop a company clearly. Also it illustrates the whole business of a company to an entrepreneur.