1. Where is the firm now concerning the internet? 2. Where does the firm go next? 3. How does it get there? 4. How does it implement the decisions to get there?
Commission Model Commission model relies on two factors: 1. Large volume of completed transactions to make the commission model worth while 2. To offset low volume with very expensive transaction Commission – Intermediary – Brokerage
Advertising Model Two ways: Reaching broadest possible audience Have a highly targeted and specialized audience.
Markup – based Model
Production – based Model
Refferral – based Model Refferral – Affiliate – Click-through
Complementary assets are all other capabilities – apart from those that underpin the technology or invention – that the firm needs to exploit the technology.