Different Elements of Equity

IPO Process

Commerce strategies

B2B
B2C
P2P – C2C
C2B
B2E business-to-employee

Pricing Model

1. Fixed (menu) pricing
2. One-to-one bargaining
3. Auction
4. Reverse auction
5. Barter
6. Free

Profit Sites:

1. E-commerce
2. Content aggregators
3. Brokers/agents
4. Market makers
5. Service providers
6. Backbone operators
7. ISPs/OSPs
8. Last mile
9. Content creators
10. Software suppliers
11. Hardware suppliers

Business Model Taxnomy vs. Typology: Examples from the literature 2

Business Model Taxnomy vs. Typology: Examples from the literature 1

Revenue Model

Commission Model
Commission model relies on two factors:
1. Large volume of completed transactions to make the commission model worth while
2. To offset low volume with very expensive transaction
Commission – Intermediary – Brokerage


Advertising Model
Two ways:
Reaching broadest possible audience
Have a highly targeted and specialized audience.

Markup – based Model

Production – based Model

Refferral – based Model
Refferral – Affiliate – Click-through

Subscription – based Model

Fee-for-Service – based Model

Six Models

Complementary assets
Incremental/Radical dichotomy
Architectural innovation
Disruptive change
Innovation value – add chain
Technology life cycle

Internet Technology Life Cycle

Who Profits from Innovation. David Teece

Complementary Assets

Complementary assets are all other capabilities – apart from those that underpin the technology or invention – that the firm needs to exploit the technology.

Which and When Activies to Perform

Differentiation (8):(Customer Value)

Product Features
Timing
Location
Service
Product Mix
Linkage between functions
Linkage with other firms
Reputation
Reference: Afuah, A. and Tucci, C. L. 2003, Internet Business Models and Strategies, second edition, McGraw-Hill, New York.

Elements of a Business Model
Reference: Afuah, A. and Tucci, C. L. 2003, Internet Business Models and Strategies, second edition, McGraw-Hill, New York.

Properties of the Internet and the 5-Cs

5-Cs Impact on Internet:

Coordination
Commerce
Community
Content
Communication

Reference: Afuah, A. and Tucci, C. L. 2003, Internet Business Models and Strategies, second edition, McGraw-Hill, New York.

Value Network Profit Sites with Representative Companies
Reference: Afuah, A. and Tucci, C. L. 2003, Internet Business Models and Strategies, second edition, McGraw-Hill, New York. P21

Internet Infrastructure (5):

Backbone
Router (digital switches)
Point of presence
Computer servers
User’s connected computers

Reference: Afuah, A. and Tucci, C. L. 2003, Internet Business Models and Strategies, second edition, McGraw-Hill, New York. P13

Lesson 9 Study Journal

Every system involves people. The way of communication between human and machine is complex and different from communication between machines. So we focus on interaction design, which is about the subject called human-computer interaction.

Also, as a business designer, expression skill of the business idea to the participant of the system is important. The tool we can use to communicate is universal business model and rich picture until now. Universal business model includes EDCF, UBM and Porter’s model.
This model is in print format and the rich picture is visual, which is easier to understand the related components and relationship. But the disadvantage of rich picture is that it can not detail the operation in the model. In most of the time, rich picture has to be support by document or someone’s explanation.

Another thing to me is the language skill, which is a limitation to transfer an idea. This is a barrier to conquer and a room to improve.
Lack of area knowledge becomes another difficulty for communication. We can not pretend to be an expert.
The reality is the necessary to improve language skill and learn more area basic knowledge.